Chunk Of Change by The Royals

Episode 2: John Allert, Joint Managing Director, Team Bahrain McLaren at McLaren Racing

In this episode of Chunk of Change, we chat with John Allert, Joint Managing Director of UCI WorldTour cycling team, Team Bahrain McLaren, and Director of McLaren Racing. John has over 25 years' experience in sports marketing and brand strategy in Asia Pacific, Europe and the UK, where he has been based since 2003. Prior to joining McLaren, John was Chief Executive of Interbrand’s UK business, and sat on Interbrand’s Global Board. Speaking to us from his home in London during the COVID-19 lockdown, our conversation covers everything from how Team Bahrain McLaren has managed the change to 'virtual' peletons, to the inherent risk and reward in navigating the Netflix content marketing opportunity. This conversation provides genuine insight into why John is one of Australia's most successful marketing exports: creatively passionate and commercially astute, he's someone who holds the marketing team as accountable to their KPIs as the athletes are to the race results themselves.

Episode 1: Matt Mullins, Company Director, Sand Hill Road

In this, the first episode of Chunk of Change by The Royals, we chat to Matt Mullins, Founder and Company Director of Sand Hill Road, about how he went from buying his first hotel with a group of mates back in 2000, to 'selling' the company some 20-years later to one of the world’s leading global investment firms. Shortly after signing the sale agreement and recording this podcast, pubs and restaurants across Australia were forced to close and the deal subsequently fell through. Matt and his business partners are now focussed on transitioning the business back into a very different world - important context for a founder who wrestled with the idea of ’selling’ in the first place - and testament to a man who will continue to succeed in the most fickle of industries thanks to his audacious creativity.