Episode 2: John Allert, Joint Managing Director, Team Bahrain McLaren at McLaren Racing

In this episode of Chunk of Change, we chat with John Allert, Joint Managing Director of UCI WorldTour cycling team, Team Bahrain McLaren, and Director of McLaren Racing. John has over 25 years' experience in sports marketing and brand strategy in Asia Pacific, Europe and the UK, where he has been based since 2003. Prior to joining McLaren, John was Chief Executive of Interbrand’s UK business, and sat on Interbrand’s Global Board. Speaking to us from his home in London during the COVID-19 lockdown, our conversation covers everything from how Team Bahrain McLaren has managed the change to 'virtual' peletons, to the inherent risk and reward in navigating the Netflix content marketing opportunity. This conversation provides genuine insight into why John is one of Australia's most successful marketing exports: creatively passionate and commercially astute, he's someone who holds the marketing team as accountable to their KPIs as the athletes are to the race results themselves.